We built the calm home we needed ourselves.
Understanding Zoe started with one neurodivergent family, and the load they carried. Now it holds that load for thousands.
Understanding Zoe is an Australian, neuroaffirming app for neurodivergent life, at every age and stage. We were built by parents of neurodivergent children. Our 2025 study of 1,091 Australian families was conducted with Sunday Insights and PureSpectrum. We are an Australian company, and your data is stored in Australia.
Our mission
We make neurodivergent life practical, personalised and within reach.
For every family and every adult, at every age and stage. No more long reports without a plan.
What we believe
Five values shape every decision we make, every feature we ship, and every conversation Pip, your AI coach, has with you and your family.
Neuroaffirming by design
We celebrate neurodivergent identity. Strengths first, never deficits.
Practical and personalised
Real strategies you can use today, shaped around each person.
Evidence-led
Backed by clinicians, researchers and lived experience.
Connected care
Your family and support team can share the same information.
Private by design
Your data is stored in Australia and stays yours.
Why we exist
Every neurodivergent child, and every neurodivergent adult, deserves support built around who they are. That is the home we are building.
Our people
The people behind Understanding Zoe
Parents, builders and advocates making a more understanding world.
Aligned with the UN Sustainable Development Goals
Our work supports four global goals: health, education, equality and economic growth.
Ready when you are
Start where so many families have started.
One calm home that remembers for you.
It grows with you, at every age and stage.
7 days free on iPhone and Android.
Cancel before day 8 and you won't be charged.
